Luv, mimi was an idea born from a lust for shopping, curating, and connecting. Mimi has many definitions, including beloved and lady of the sea but most importantly, rebellion. Born in Fairfield County, CT, we hope to provide you trendy looks, quality jewelry, and fun stuff at an affordable price. Sourced from the best, most loved brands, we are committed to providing you styles that have quality built in and will last. And look cute.